Better Beans were born and raised in Portland Oregon, created by Keith Kullberg and cultivated by the whole Kullberg family. As a young college student at Oregon State, Keith developed an original recipe for refried red beans. So deliciously nutritious, his beans became a monthly family favorite of his two daughters, Hannah and Brooke. While Keith loved taking a full weekend day to cook his red beans for his daughters, he always begrudged the fact that he couldn’t buy a tasty, ready-to-eat bean at the grocery store.
In 2009, while on a hike, inspiration struck Keith. “Everyone loves my beans.” He dove into bringing his delicious beans to market.
For Keith, canning his beans was just not an option. Inspired by fresh salsa and pasta, Keith put his beans in a tub and sold them fresh in the refrigerated section. In 2010, with the help of his daughters, Keith launched Better Beans in local stores and Portland area farmers markets; the community agreed: fresh beans were better.